The easy sell
a variety of mediums, the message that SlopeTracker is something the snow
rider must have is disseminated and reinforced to your guests.
The Sports Stats cooperative marketing program ensures that SlopeTracker will be on the mind and lips of
every skier and snowboarder who visits your resort.
The cooperative marketing program is divided
into two key components:
a perk offered to the top 3%-5% of the resort’s clientele—the
“VIP” members. When snow riders call in to make a
reservation, SlopeTracker is included in their overall package with
the minimum charge of $25 added to the bill. Then their SlopeTracker arm band is
waiting for them in their room, along with the map from their previous
These clients quickly respond to the opportunity and see that the $25
cost on their bill is insignificant when compared to the value SlopeTracker
adds to their resort experience. And because it’s positioned in the market as a luxury
for the resort’s VIPs, it’ll inherently make it more attractive
to all the other snow riders.
snow riders will have multiple opportunities to be exposed to the benefits
The Proven SlopeTracker Marketing
Films. Several short, professionally produced films and animations will be made available
to be run on monitors at your resort distribution centers, in the bars
and restaurants, and in-room.
• Mannequins. An official SlopeTracker Mannequin
will be provided. He’s wearing only boxers and a SlopeTracker
wristband. The sign says: “SlopeTracker is the only snow-riding
accessory I need.” (This will mirror an ad campaign that will
be placed in ski and airline magazines.)
• Placemats. The DNA of the snow rider’s
extraordinary day is available to the resort restaurant and bars. This
is a proven technique to make snow riders aware of SlopeTracker.
• Postcards and Flyers. Information about how
fun SlopeTracker is, will be included with every resort mailing.
• Resort Employees & Volunteers. Ambassadors / Mountain Hosts wear the SlopeTracker armband when giving guided tours. Tour guests are invited to purchase a copy of the group's SlopeTracker poster for $5. Resort employees are incented to give guests $5 off SlopeTracker coupons.
• Publicity. SlopeTracker is genuinely newsworthy. Our public relations campaign has garnered astonishing exposure through such publications as Denver Post, Snow Journal, Boulder Daily Camera, and Rocky Mountain News in addition to national television stations like Weather Channel and headline news.
more. But again, the beauty of SlopeTracker is that it is its own best marketing tool. The map on the cubicle wall,
the T-shirts and sweatshirts, the individual posters—never before
have your guests been able to measure fun, and never before have your
guests had such a stunning visual to accompany the story of their extraordinary snow day.